CREDITS
ISCRIVITI ALLA
NEWSLETTER!
Concept: Giulia Bonomi / Direttrice Creativa: Federica Campana / Project Manager: Franca Formenti / Manager nell’ambito dei servizi di consulenza sulla sostenibilità alle aziende: Camilla Turroni / Segretaria: Sara Pozzi / Grafica: Letizia Sabadini
Organizzato da: Foodpower s.r.l
THE FLEA MARKET OF THE FUTURE
Piantata in Asso is a project born in June 2021 with the goal of promoting the reuse of objects, furniture, clothes, and even plants abandoned due to lack of space or time. Thanks to the support of Mayor Mirko Reto and Councillor Giacomo Maria Baroni, the project will come to life again in April, in the form of a second-hand and creative recycling market at the Casciago landfill, a place that will be transformed into a symbol of rebirth and sustainability. The project aims to raise awareness in the city of Varese and its surroundings about the importance of reuse, turning it into a daily and revolutionary act for the environmental and social health of the area.
WHAT?
WHERE?
Yes, exactly a landfill. These places, often viewed with repulsion due to their chaotic and polluting nature, represent the starting point for a new vision.
Landfills are spaces where still usable objects are thrown away, and disposal involves enormous costs for communities and severe environmental consequences.
The idea behind Piantata in Asso is to reverse this perception, transforming the landfill into a place of redevelopment and awareness, as is already happening in some Eastern countries. This is not a provocation, but a concrete commitment to promote the circular economy and reduce pollution linked to the linear economy, which produces objects with planned obsolescence and an expiration date built-in.
HOW?
The Casciago landfill will host a second-hand and creative recycling market. Through a call for entries, citizens, artisans, and businesses will be invited to display and sell used, recycled, or customized objects.
Read the call: